VIDEO EDUCATION
Short Or Long Video Creation:
For entrepreneurs who are diving into video marketing, it’s crucial to know the different styles of video and when you should use them.
Why? Imagine a singer who hits the stage but can’t hit the right notes or stay in tune. The audience feels confused and annoyed. Tomatoes might even start flying, right? Well, if you’re using the wrong video style to convey your message, you could get out of tune with your audience.
Not to worry.
We’re going to tell you all about the different styles of video and show you examples of each. We’ll also let you know when and where you should use a certain type.
Here are the 9 different styles of video and when to use them:
1. Live-Action Videos:
A live-action video is a recording of either still or moving objects. It’s about real people and real locations, rather than creating things digitally. Live-action videos can showcase a charismatic spokesperson or educational enterprise.
Live-action is one of the best ways to create an emotional bond with your viewers. On YouTube, how-to, and tutorial videos featuring real people work very well because seeing a flesh-and-blood person generates empathy and understanding within your audience.
Welcome videos:
Add a human face to your digital interface with a live-action welcome video on your website. This friendly contrast can often be the catalyst for your prospect to take action, buy your product, or reach out to you.
“About me” videos:
Tell your story in your own words with your own voice. “About me” videos are a perfect fit for live-action because human faces and real stories add credibility and authenticity.
Sales videos:
Sales videos benefit from live-action because it adds more layers to your marketing. Remember, customers, aren’t necessarily buying your product. They’re buying your whole brand and how it makes them feel.
2. Animation:
Animation is a video style made from many still images. When images are played together one after another, they give the illusion of movement. This style is great for depicting something that can’t be found in the real world. For instance, it’s usually cheaper and easier to animate an imaginary character or a sci-fi environment than to recreate them in the real world. Animation is also ideal if you have no film crew or actors available.
There are three animation styles: 2D, 3D, and stop-motion. 2D animation is flat like a comic or a cartoon. 3D animation has dimension and depth, like most modern animated films and video games. Stop-motion animation is built by capturing individual frames of real-world objects, like a “claymation” movie.
When and where to use Animation videos:
Marketing and promotional videos
Show off your unique brand with animated marketing and promotional videos that perfectly reflect your brand’s style, energy, and personality.
Explainer videos
Explainer videos that showcase the details of your product or service don’t have to be dry and boring. Spice things up with some animation and make your videos entertaining and engaging.
3. Whiteboard videos:
Whiteboard animation tells a creative story with pictures drawn on a whiteboard (or something that resembles a whiteboard) by artists who record their artistic process. Whether it’s basic stick figures or more complicated constructs, when you need to explain a practical process in an easily digestible way, a whiteboard video is perfect.
When and where to use Whiteboard videos:
Whiteboard videos are great for number-heavy presentations because they make it easy to get a good rhythm of alternating talking and writing to maximize viewer comprehension. Draw thought bubbles, graphs, diagrams, charts, or anything creative to enhance your informational video!