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4. Motion Graphics videos:

Motion Graphics videos are a style of animation that uses text and shapes to communicate, but these types of videos don’t usually tell a story. These videos typically add music, sound, and voice-over to convey simple information with energy and power.

When and where to use Motion Graphics:

Motion graphics effectively communicate complicated ideas in an easily digestible way. This makes them ideal when trying to describe a product, service, or depict a result. When you want to show how you mean to accomplish something or how something was accomplished, motion graphics are a great way of getting the job done.

5. Typography videos:

Moving text or kinetic typography is an animation technique that blends movement and words to express ideas. Some people respond to visuals, and some respond to the written word. Kinetic typography is a great way to grab the attention of both!

Seeing words in motion can even evoke sensations of sound and weight. For instance, large, thick, vibrating words can seem loud and heavy, while small, thin, flowing words can seem soft and effortless.

When and where to use Typography videos:

Typography is a great technique when you have one simple concept or feeling to share. When you want to cram information into a short timeframe, fast typography is an awesome choice. Even if your prospects don’t consciously catch every word, subconsciously they’ll get the gist. Kinetic typography can “do the talking” and pack in tons of energy without making a sound.

6. Screencast videos:

A screencast (or screen capture) is a digital recording of a computer screen, often containing voice-over narration. It’s a no-frills method of teaching, regularly employed by tech businesses to showcase a software product.

When and where to use Screencast videos:

Screencasts are arguably the most efficient way to explain how certain application works. Trying to explain how to use an app using just words and images can be a challenge. Screencasts take viewers through the exact procedure, so all they need to do is follow along and do what they see. Easy.

7. Live-Action Screencast:

Live-action screencast videos combine the best of on-camera or on-screen videos with screencast videos.

By switching back and forth between live-action and your computer screen, you can harness both formats. For those of you who want to insert a little personality into your demonstration, this is a surefire technique.

When and where to use Live-Action Screencast videos:

Live-action screencast is perfect for YouTube how-to videos and video blog posts because it solves the problem of boredom. Screencasts are effective but often lack flair. For those who want a bit more entertainment value with their education, a live-action screencast is a perfect solution.

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